Holscher Design won a design competition for the creation of a bus shelter. This became the beginning of a continuous cooperation with AFA JCDecaux, which today includes bus shelters, info signs with city maps, billboards and rubbish bins.
A second design line has been developed for the second largest city in Denmark, Aarhus.
The overall expression is more transparent than the original design. Still, the design resists the rough requirements of the urban environment.
The focus has been on aesthetics and quality along materials, which must be environmentally friendly and have a high recycling rate.
AFA JCDecaux offers free street furniture to Danish municipalities. The street furniture is funded by the advertising space integrated in the design. The company maintains and cleans the equipment, making the municipalities free to focus on other tasks.
The street furniture undergoes ongoing processes of development. The collaboration between AFA JCDecaux’s Research and Development Team and Holscher Design has led to the production of street furniture, which all has a public service function and also allows the integration of advertising that is aesthetically pleasing.
Since the early 1990s AFA JCDecaux has established themselves as the leading company in street furniture and is working with 26 of the country’s largest municipalities.
A unique set of street furniture was developed especially for Aarhus.