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Our Work

Coloplast Ideation Ostomy

Project Info

Client Info




Anders G. Ellegaard

Senior Project Manager & Partner
Phone: +45 20 64 64 43


Coloplast Ideation


Having a stoma is a big change and it can be difficult to come to terms with the new situation. It is of crucial importance that its user feels confident using the bag in public if a normal lifestyle is ever to be regained.


Coloplast is continually looking to develop and improve their ostomy care products. Holscher Design thus hosted an ideation workshop to generate multiple new ideas and concepts for the Coloplast ostomy product development team.


The ideation workshop produced a wide range of innovative and out-of-the-box ideas, which laid the foundation for future development of ostomy care and collaboration between Holscher Design and Coloplast.




Coloplast develops products and services making life easier for people with very personal and private medical conditions.


Their core business includes ostomy care, surgical urology, continence care, plus wound and skin care.


Holscher Design has designed a user-friendly ostomy bag that hermetically seals with the press of a finger on a spring lock.


Coloplast is a Danish listed company operating globally and employing more than 7,000 people.


The company was started in 1954 by the nurse Elise Sørensen, who witnessed the dramatic change in her sister’s lifestyle following an ostomy operation.


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