Elis Fusion Dispenser

Danish design - global success

A solid business case

By 2021, more than 6.2 million
dispensers have been sold in Europe and North America.

Berendsen / part of Elis

In 2007, Holscher Design won a design pitch initiated by the Danish hygiene service company Berendsen, today part of French Elis.

The result was Fusion, a dispenser series with a strong focus on optimal functionality for all users and a design expression that fits into all environments. Fusion was introduced in Northern Europe in 2009, and shortly after, Cintas, the world leading hygiene service company in the US showed interest.

An international success story

The collaboration between Berendsen and Holscher Design is an example of design creating a successful business case:

  • More than 6.2 million dispensers have been sold in Europe and North America by 2021
  • The strong design unity of Fusion has led to increased sales per ‘toilet cubicle’ from previously 4 to 6 products in average
  • Light Guide reduces workplace absence by 20-40%

Increasing sales

The strong design uniformity among the products increased sales per ‘toilet cubicle’ from previously 4 products to 6 products in average. 

Jette Banke

Partner

Reach out to Jette to learn more about
Holscher Design and how we can help you.

+45 28 30 37 00
jb@holscherdesign.com

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