Claus Rehfeldt, CEO, Aarhus Lightrail
“In reality, good design is, what you don’t see, because it doesn’t shout in your face, but is blending in in a subtle way – and is super functional. It needs a certain ability to create design that manages to provide good everyday experiences. The overall impression is what matters to us, and you can see that Holscher Design has put a lot of thought in the design expression. There is a red line all the way through the project.”
A coherent design solution
As consultants, we assisted with projects of various scale and character, melting shareholders’, stakeholders’, and the client’s interests into a coherent design identity. Our work spans from service- and technical buildings, OCM and rolling stock (by Stadler Rail AG, Switzerland) to graphic design, manuals and interior design.
A holistic approach to all design elements
Holscher Design was responsible for the design of the platforms including furniture, technical equipment, shelters, and lighting – developed in close collaboration with AFA JCDecaux and AAL.
The goal for Aarhus Lightrail was to achieve a coherent design language for all means of transport. Design features like the horizontal lines, the metallic grey colour, the combination of materials, and a high degree of transparency are common for both systems, linking them together.
From strategic collaboration to realization
“With Holscher Design, I get a consultant with high aesthetic ambitions, and someone who is capable of transforming the client’s wishes and visions into form.”